The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
October 1, 2007
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

The Web-based Sales Portal—A Catalyst for Business Transformation
by B.K. Mahesh and Noorani Subramanian Hariharan
August 3, 2007
A sales portal is one of many tools that can be used to help transform a business. In this article, key structural and functional elements as well as the advantages of implementing and effectively using a sales portal are discussed.

The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
July 9, 2007
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

Conviction is the Intangible in a Successful Positioning Process
by Lawson Abinanti
March 21, 2007
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
February 12, 2007
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.